Strategic Integration of a Conversational AI Chatbot

Transformed traditional insurance support by integrating an AI-powered BOT, enabling faster answers, simpler claims, and seamless policy management, replacing complexity with a smart, frictionless digital experience.

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Prominent Multi-Line Insurer at Scale
A leading regional financial institution with an extensive portfolio across insurance, pensions, and investments. With millions of customers and operations spanning multiple markets, the organization operates at a scale that demands robust, future-ready digital infrastructure.
Sharp Rise in Self‑Service Adoption
The solution not only deflected high-frequency queries but also redefined how users interact with the platform—making self-service the default, not the fallback.
40%
Fewer routine tickets handled by human agents.
50%
Faster end‑to‑end completion of claims and policy checks.
24×7
Near‑instant (< 2 s) first‑response time.
The Need for Faster, Smarter Service Interactions
Despite a robust product portfolio and digital presence, the insurer faced friction in user interactions. Customers needed faster, more intuitive access to information without navigating complex menus or relying on support teams.
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1
Repetitive queries
Were overloading customer support teams.
#
2
Users struggled
To file claims and check policy details quickly.
#
3
Lacked of personalization
And real-time guidance in traditional UI flows.
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4
No unified experience
For accessing core services like health e-cards.
#
5
Rising customer expectations
For 24/7, self-service support
A Smart Shift in Service Delivery
We implemented a Microsoft Azure-based conversational architecture, combining natural language understanding, personalization, and deep backend integration. Built on a custom low-code framework, the chatbot responds instantly, understands intent, and seamlessly guides users through core tasks—without friction.
AI-powered chatbot
Integrated into the existing customer portal.
Real-time support
For key actions like- filing claims, checking policy status and accessing health e-cards.
Multi-channel capability
With human handoff support
Sentiment-aware responses
And personalized experiences based on user profile and policy data.
Scalable architecture
With full analytics and chatbot-initiated conversation triggers.
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Tech Stack
.NET 6
React
Azure
Microsoft Cognitive Services
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